About Us

AMS was founded as Auto Marketing Services in April of 1982. The company engaged in the sale and installation of upgraded stereo equipment and other installable accessories to car dealerships. Beginning in 1987, the first retail showroom for Car Audio opened, and the fun began. Over the next several years, the business grew very quickly and ended up in it’s current location on King James Way in 1990.

During the 90’s, AMS was recognized by numerous manufacturers as a leader in the industry. Driven by “Quality Over Quantity”, installation, programming, and service drives our business. AMS has received awards from many manufacturers as a top retailer, and the industry itself awarded AMS the “Best Single Store” in 1997. In 2006, one of our very own was recognized by the industry as “Installer of the Year” across the entire country.

In 2004, AMS began selling, installing, and programming Audio and Video for home and light commercial applications. Again, this part of our business is driven by quality installation, programming, and service. AMS has been a member of CEDIA every year we’ve been in business, ensuring that we stay current and certified with industry standards.


Over time, car audio has blossomed into a number of different products we now refer to as Mobile Electronics. Home Audio and Video has expanded to include Automation and powerful WiFi networks. The commonality you’ll find in all that we do is the people, our staff. People who come to work each day practicing their passion. Trained and experienced, this is a group of people you can trust with your home or vehicle.

With our proven performance over many years, AMS is able to attract vendors who make “The Good Stuff”. Not always the most expensive, but certainly the top performing equipment in a given price class. AMS makes it so much easier to own and operate higher performing products without the higher price.

Most important, we stand behind everything we do and back it up with prompt efficient service. This has been our winning formula for over 30 years. Please give it a try!






5380-C King James Way,
Madison, Wisconsin 53719
Monday - Friday 8:00am-5:00pm
Saturday - Sunday Closed

In compliance with local ordinances regarding the COVID-19 pandemic, AMS will now be reopening in limited capacity!  In the Car Audio department we are now able to take appointments for no-contact drop offs for all installation services. We are disinfecting all vehicles before and after service, have a key drop system, and can take payment over the phone.  Our showroom is also now open with some restrictions. We are limiting customers in the store to 1 customer per sales associate, so that we can properly clean and sanitize the showroom after each customer visit.   Our Home entertainment division is also meeting clients at our store on an appointment only basis, and will continue to provide installation services.  All employees will be maintaining proper social distancing measures both in store and on site. We look forward to your projects this spring! I know we can all use some entertainment we can enjoy in our car, home, boat, and motorcycle. Thank you for supporting small businesses during this time!
Temporary hours are
Monday - Friday 8:00am-5:00pm
Saturday - Sunday Closed

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